http://www.cbs.com/daytime/the_price_is ... me/faq.php
To play The Price Is Right Win-At-Home Game, call the Sweepstakes toll-free telephone number: 1-888-82-PRICE (1-888-827-7423) from a touch-tone telephone and follow the prompts to play the guess the retail price game. You can play from a landline or a mobile phone; please note that standard charges may apply for mobile users.
Limit one (1) entry per telephone number per day, per week (Monday to Friday), for a total of five (5) entries per Sweepstakes.
(40) Grand Prize will consist of either one (1) check in the amount of One Thousand Dollars ($1,000.00) made out to the winner, OR one (1) electronic prize determined by Sponsor in its sole discretion with a retail value between Six Hundred Fifty Dollars ($650.00) and One Thousand Two Hundred Dollars ($1,200.00). Approximate Retail Value (.ARV.) of each Grand Prize is between Six Hundred Fifty Dollars ($650.00) and One Thousand Two Hundred Dollars ($1,200.00), depending on the specific prize being awarded.