What Bloggers want Companies to know!

by Consumer Queen on March 30, 2009

I never thought blogging would be so much hard work. I first started it as a hobby and a ministry. As my blog became more popular and getting more attention from the media I found I was constantly being contacted by companies for product reviews and giveaways. I thought how cool, this would be another way to help my readers. Then I found that the more I did, the more I found how companies were taking my readers and I for granted.

I do not feel comfortable pushing a product that I am not familiar with or that I have never tried.So I do not feel that it is too much to ask for a sample. I mean to me I would feel like I am lying to my readers if I had not actually tried the product myself and that is just not cool. I  feel like I have built a relationship with my readers  and I plan on it staying that way. Plus its more than just a review its building a long lasting personal relationship with that brand as well.

Sometimes I feel insulted when a brand approaches me and all they send is just a press release and nothing else. What am I supposed to do with that? No hi, how are you, with a set of instructions. Just a press release. My blog is not to be used of as free advertisement. Its for my readers! If I see something that is going to help my readers then I am all for posting it but I do not want my readers to feel like all I am doing is shoving advertisements down their throats.

My readers know that I do have some paid advertisements on my blog and they are all for it because they know its what keeps my blog going and also helps us pay for Daniel’s medical care(You can read the “About Us” for more info). 

I also think its horrible when companies ask for personal information from my readers. That is a total invasion of privacy and I won’t do it! I had to turn down a really large prize this week because a company said the only way I could hold the contest is if I gave them all the information from the people who enter. Are you kidding me? Well that was a no brainer! I said no way!!! Obviously this company knows nothing about social media. While I am sad that I could not give this great prize away to a lucky reader , I think my readers will be more pleased that I said no and that they will know that I care about them and that they can trust me.(lol I hope most of you already know that)

While talking to other bloggers at SXSW and also on Twitter I found that I was not the only person that feels this way. So what do bloggers what companies to know?

1. Doing a giveaway is a lot of work. We sometimes have to process through hundreds of entries to make sure all rules have been followed. Not to mention all the technical emails and questions you get. 

2. You cannot give an honest product review w/o ever have tried it or received a sample. 

3. When you email a blogger your first email/pitch can make or break wether they want to work with you or not. Think clearly about what your offer is. This could be the big decision between you and the delete button!

4. Do not just send press release emails with no instructions or personal comments. We get 100′s of emails from companies all the time and we do have to pick and choose what we use because we cannot bog down our readers with this type of info. So make it worth your while, or should I say ours?

5. When asking for a product review or giveaway do not make the blogger have to come back to you to ask for a sample.

6. We will only blog about what feel comfortable with. Also be aware that we do post negative reviews as well. But most bloggers will contact you ahead of time to let you know.  This keeps are reviews all the more real. Therefore you and our readers get more out of it!

Below is a list of comments that were given by some of the people I follow on Twitter.

We invite all of you to share your thoughts and comments as well. 

cbusinessmomscbusinessmoms@consumerqueen doesnt make a whole lot of business sense to expect a blogger to advertise your product without offering something in return.

Post to Twitter

  1. Thanks for keeping it honest and aboveboard. I'm glad to know you are treating our personal information with such care!
  2. This is such an excellent post, and a post that probably all bloggers would agree with. I've put a link to your post on my blog, as I think it is definitely worth sharing.
    http://eightymphmom.blogspot.com/2009/04/i-heart-these-posts-you-will-too.html
  3. Great post! I typically write a weekly post on marketing to mommybloggers. I'm going to link bank to this.
  4. Looks like that want it all for free, our personal information to use as they please and advertisement. It's wonderful to know we have such great bloggers as you that think of your readers confidentiality and Trust in your blog. Thank You for all you do and don't do for us readers~! :)
  5. I remember talking about this at the ConAgra Round Table. During the conversation I was getting a followup email from a pr company "shouting" at me for not replying to the pitch that they sent the week before! Another from a book company asking me if I received the books they sent for review...I never received an email from them before so I never agreed to review their books. I guess it was a trick to get me to respond.

    One company tried to entice me with offering "giveaways". I am still uninterested in their service and hope they leave me alone, lol!

    As for getting something in return...do magazines mention products and run promos for free? Why should we?
  6. I for one (well I see more!) am glad you took the time to post this. I am also thankful for your honesty and integrity!
  7. Agreed - I'm not sure what some of these PR folks are thinking but free advertising is not what I am here for either. I honestly enjoy doing reviews but I have to have the product to be able to review it.
  8. More and more companies will be trying to tap into the blogosphere, because it's a cheap way to reach a lot of people. I don't think it's too much to expect samples for yourself, for your time. I think a lot of blogs are going to end up charging for their time when they really begin to get overwhelmed with submissions.

    I think it would be very wrong to give your readers' information to the company "in secret," but if you feel good about the company and what they're offering, I think it would be okay as long as you're very up front about it. Then readers can choose whether or not to participate.
  9. sheryl mathews
    I applaud your high standards! thank you for all you do for us!
  10. Liz
    Thank you for keeping the integrity of your blog and for honoring the privacy of your readers. We do appreciate all of your hard work and dedication. Yes, we like the prizes, but if they don't earn your respect, they won't get ours either.
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